Adam & Eve roll out their first UK ad for Google's Social Network, Google+. Wonderfully emotive, the ad follows the life Tom lives out via lens of Google+. This ad will no doubt be hugely successful, but personally it serves instead to remind me how utterly brilliant Shakespeare's The Seven Stages of Man is. Benedict Cumberbach does the voice.
Monday, 2 April 2012
Thursday, 22 March 2012
Protein Audience Survey 2012
Protein get ready to release their annual Audience survey – researching their network of 18-35 year olds cultural innovators and influencers. The object of the survey was to document what makes this group tick, how they live their life and what they expect from their favourite brands. The data’s been compiled, analyzed and pulled together in this tidy 90 page printed report. They’re pitching it as a “must-have resource” for any brand that wants to understand 18-35 year old consumer behaviour and that wants to find out the best ways to communicate with this key group of consumers. I, for one, am looking forward to getting my ‘on-demographic’ 18-35 year old, culturally influential mits on it!
Watch the teaser here:
http://vimeo.com/38225227
Newsweek: Madmen Edition
Newsweek celebrate the launch of the new Mad Men series with a tribute, retro-styled edition – it comes complete with 60’s reimagining’s of modern ads! Very slick indeed! How would these have been costed I wonder? Either way, a toast to the new Mad Men series!
See the ads here:
Monday, 19 March 2012
PUMA SOCIAL: The Afters Hour Athlete; Droga5
Further to their utterly stunning, Grand Prix winning ‘After Hours Athlete’ spot, Droga5 have returned with more of the same. Instead of the beautifully crafted and evocative copy of the previous, we get audio clips of facile, reality-type television playing in the background. These are juxtaposed against the night-time revellers of before, immune to the stupefying pull of TV as they hunt fun and sport amoungst the lowly-lit bars and kebab-houses of the city.
Just brilliant....
Thursday, 15 March 2012
DollarShaveClub.com
I have literally no qualms about pronouncing this the ad of the year. DollarShaveClub founder Michael Dubin sells the shit out of his budget razor service. Reportedly on the first day their site received so much traffic it crashed - not before getting 5,000 sign-ups through!
Wednesday, 14 March 2012
Guerilla Marketing: Leaf a Message
Love this guerilla marketing effort from artist William Cravis. Somehow the notion of bending to inspect a branded leaf is somewhat more urbane than having a flyer thrust into your hand. Mr Cravis, I salute you for your originality and your eco-credentials. A #win.
Wednesday, 7 March 2012
Branded Catchphas - Solve Media
Ad startup Solve Media has a plan to kill off the pre-roll advertisement that it thinks will make users and advertisers happy: Instead of sitting through a pre-roll advertisement, Solve Media give you the option of typing in a branding message from the advertiser instead. Not sure how I feel about this, it’s pitched as being on side with the user - I think I would sooner choose to ignore an ad rather than parrot-back its brand messaging. Although presented in a jaunty manner in the video above, the whole idea feels a tad obnoxious, proposing you enter into some sort of Brand catechism with them to pay for the privilege of viewing whatever content it is you’re trying to access. Good to have the option no doubt, but a general thumbs down from me.
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