Protein get ready to release their annual Audience survey – researching their network of 18-35 year olds cultural innovators and influencers. The object of the survey was to document what makes this group tick, how they live their life and what they expect from their favourite brands. The data’s been compiled, analyzed and pulled together in this tidy 90 page printed report. They’re pitching it as a “must-have resource” for any brand that wants to understand 18-35 year old consumer behaviour and that wants to find out the best ways to communicate with this key group of consumers. I, for one, am looking forward to getting my ‘on-demographic’ 18-35 year old, culturally influential mits on it!
Watch the teaser here:
http://vimeo.com/38225227
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