Ad startup Solve Media has a plan to kill off the pre-roll advertisement that it thinks will make users and advertisers happy: Instead of sitting through a pre-roll advertisement, Solve Media give you the option of typing in a branding message from the advertiser instead. Not sure how I feel about this, it’s pitched as being on side with the user - I think I would sooner choose to ignore an ad rather than parrot-back its brand messaging. Although presented in a jaunty manner in the video above, the whole idea feels a tad obnoxious, proposing you enter into some sort of Brand catechism with them to pay for the privilege of viewing whatever content it is you’re trying to access. Good to have the option no doubt, but a general thumbs down from me.
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